Brand new from Ouidad, Superfruit Renewal is the first sulfate free cleansing creme dubbed as a clarifier. It smells divine, has a rich lather. Is this ok for your curls? As always, do your homework and decide for yourself!!! I've included the ingredient list below. As with any formulation that includes water, this product does include a preservative(s) to extend the shelf life and prevent bacteria. I have highlighted and linked the preservatives in red, to some information about them. Some people feel most comfortable when they are synthetic preservative free, and that is FINE!!! Preservatives are used in very small concentrations, usually 1-2% or less, but only you can decide your comfort level. I would take this ingredient list over many of the harsher clarifying shampoos containing full on sulfates and parabens that are on the market today. For those of you who are wary, a good old baking soda wash or apple cider vinegar rinse should do the trick.
The below is a grab from the Ulta website - probably sound bites from Ouidad. It's not even on the Ouidad site yet, but it IS available at Ulta. grrrr. I DO have it in the salon, though! $18.00 for an 8.5 oz. bottle. With a suggestion of once a week - obviously way less for those of you who follow the CG method, it is a good value. It will last a long time! I've been getting lots of reports about the Ultra Nourish Cleansing Oil lasting 4-6 months as well.
"Superfruit Renewal Clarifying Cream Shampoo is a gentle cleanser that effectively removes product build-up and residue yet, unlike other clarifying shampoos, will not strip or dry hair. Infused with a powerful, antioxidant-rich blend of concentrated whole superfruit acids - acai, blueberry, cranberry, papaya, and pomegranate - it detoxifies and rejuvenates dull, lifeless curls while banana oil immediately nourishes and replenishes moisture. After just one use, vibrancy and shine are restored while increasing curl softness and bounce. Not tested on animals, paraben free and sulfate free."
Water (Aqua)/(Eau), Sodium C14-16 Olefin Sulfonate, Glycerin, PEG-7 Glyceryl Cocoate, Sodium Cocoamphoacetate, Maltooligosyl Glucoside/Hydrogenated Starch Hydrolysate, Cetyl Alcohol, Sodium Lauroryl Sarcosinate, PEG-120 Methyl Glucose Dioleate, Glycol Stearate, Polysorbate 20, Glycolic Acid, Panthenol, Euterpe Oleracea (Açai) Fruit Extract, Musa Sapientum Fruit (Banana) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Punica Granatum (Pomegranate) Seed Extract, Carica Papaya (Papaya) Fruit Extract, Propanediol, Polyquaternium-7, Polyquaternium-10, Fragrance (Parfum), Ethylhexylglycerin, Chlorphenesin, Cocamidopropyl Hydroxysultaine, Sodium PCA, Sodium Chloride, Sodium Polystyrene Sulfonate, Disodium EDTA, Butylene Glycol, Phenoxyethanol, Sodium Hydroxide, Red 33 (CI 17200).